Stephen Curry Ends 13-Year Partnership with Under Armour Amid Speculation

San Francisco, California — NBA superstar Stephen Curry has announced the end of his 13-year partnership with Under Armour, surprising fans and industry observers alike. The Golden State Warriors star revealed his decision in a statement released on November 14.

The split comes as Under Armour faces challenges, prompting its CEO, Kevin Plank, to emphasize the brand’s focus on its core offerings. In his statement, Plank commented, “For Under Armour, this moment is about discipline and focus on the core UA brand during a critical stage of our turnaround. And for Stephen, it’s the right moment to let what we created evolve on his terms.”

Despite the separation, Curry will retain sole ownership of his successful Curry Brand, which is projected to generate significant revenue in the coming years. The brand is estimated to make between $100 million and $120 million in revenue by 2026. Curry, who turns 38 soon, expressed optimism about his next steps, stating, “I’m excited for a future that’s focused on aggressive growth with a continued commitment to keep showing up for the next generation.”

This announcement has sparked mixed reactions among fans on social media. Some voiced their concerns, questioning the implications of the split for both Curry and Under Armour. One fan tweeted, “Under Armour just hit the eject button on their splashiest splash? Massive fumble! Steph’s about to cook up a Curry Brand takeover.”

Others commented on the potential impact on Curry’s marketability, suggesting that he may struggle to attract the same level of brand partnerships as a result of his departure from Under Armour. As one fan noted, “Curry is at the end of his playing days and will never reach the popularity he once had.”

While the end of this partnership raises questions about the future direction of both parties, Curry’s commitment to his brand and vision for growth remains clear. As he prepares for the upcoming NBA season, Curry continues to focus on his performance on the court while keeping his family life private.