Tasmania Devils AFL Franchise Launched with Unique Branding and Stadium Uncertainty

The launch of the Tasmania Devils AFL club has marked a significant moment in the state’s sporting history, with the unveiling of a unique branding identity that pays homage to Tasmania’s football heritage. The club, set to enter the AFL in 2028, revealed its name, colors, logo, and foundation guernsey, solidifying its place in the national competition.

The Tasmania Devils, adorned in myrtle green, primrose yellow, and rose red, presented a striking guernsey featuring a map of Tasmania with the iconic red ‘T’ at its center. These colors and symbols have deep roots in Tasmanian football dating back to 1908, embodying the state’s longstanding connection to the sport.

At the launch event held in Devonport and broadcasted across the state, former AFL players Matthew Richardson and Jasmyn Thompson played pivotal roles in introducing the club’s colors and name. The enthusiastic reception from the crowd, chanting ‘devils,’ reflected the excitement and pride surrounding the new franchise.

While the club’s branding was met with acclaim, the uncertainty looms over the construction of a new 23,000-seat, roofed stadium on the Hobart waterfront. This commitment, part of the state’s deal with the AFL, remains a crucial element for the team’s entry into the league.

The Tasmania Devils have been intricately linked to the political landscape, with key figures like former Premier Peter Gutwein, current Premier Jeremy Rockliff, and opposition leader Rebecca White playing significant roles in shaping the team’s journey. The ongoing stadium saga, marked by debates and uncertainties, adds a layer of complexity to the franchise’s future.

Amid the branding celebrations and stadium controversies, the Tasmania Devils have navigated negotiations with Warner Bros to use a logo inspired by the iconic Tasmanian devil character, securing an agreement that paves the way for the club’s official identity.

As Tasmania eagerly anticipates the entry of its AFL and AFLW teams, the journey ahead is marked by challenges and milestones. With the community rallying behind the Tasmania Devils, the state looks towards a future filled with football fervor and excitement.