Toni Breidinger Secures Major Sponsorship with Coach for Racing Events

Brooklyn, Michigan — Toni Breidinger, a rookie in the NASCAR Craftsman Truck Series, has announced a significant new partnership with the luxury brand Coach. This sponsorship will debut during the DQS Staffing & Solutions 250 at Michigan International Speedway on Saturday, June 7, and will also extend to the Talladega Superspeedway race on October 17.

Breidinger shared her excitement about the deal in a social media post, saying, “Proud to have Coach on my truck for this weekend’s race at Michigan. To be a part of their SoHo Sneaker Campaign and now have them on the truck is a dream. Grateful to work with brands who embrace me and my self-expression.”

The 25-year-old driver from San Francisco drives the No. 5 Toyota Tundra TRD Pro for TRICON Garage. Breidinger is currently in the midst of her first full season in the series, having achieved two top-20 finishes so far.

In her debut at Kansas Speedway, Breidinger finished 15th, her best place in the series to date. She has previously experienced success in the ARCA Menards Series, where she garnered four top-five and 27 top-10 finishes.

This partnership comes at a time when Breidinger is trying to elevate her presence in NASCAR, a sport traditionally dominated by male drivers. Throughout her racing career, she has secured endorsements from various high-profile brands, including Raising Cane’s and Victoria’s Secret.

As Breidinger prepares for her race this weekend, she faces tough competitors and a steep learning curve in her rookie season, sitting currently in 23rd place in the Truck Series standings.

The DQS Staffing & Solutions 250 is set to start at Noon ET on FOX, marking a key moment for Breidinger and Coach as they enter the NASCAR spotlight together.