Will Righeimer Appointed as CEO of Hello Bello and Hyland’s Naturals

Hello Bello, a leading brand in pediatric and family care products, has announced the appointment of Will Righeimer as its new CEO. Righeimer, who currently serves as the CEO of Hyland’s Naturals, will take on a dual leadership role to provide a shared consumer experience for both companies.

Hildred Capital Management, the new owners of Hello Bello and Hyland’s Naturals, appointed Righeimer to guide the partnership and enhance the parenting journey. The strategic synergy between the two companies aims to offer unparalleled support to parents by offering a comprehensive range of high-quality pediatric products and consumer healthcare essentials.

With the backing of Hildred Capital Management, Hello Bello is poised for accelerated growth, leveraging its well-established customer base and the reputation of the Hello Bello brand. The acquisition of Hello Bello in December 2023 by Hildred Capital Management aligns with their goal of creating the largest independent pediatric and general wellness platform in the United States, making it easier for families to access clean and natural product offerings.

Will Righeimer has proven to be a transformative leader during his tenure as CEO of Hyland’s Naturals. Under his guidance, the company underwent a brand refresh and expanded into the vitamins, minerals, and supplements category. Hyland’s Naturals now holds the number one position in several categories and has received recognition for being one of the best workplaces in manufacturing and production.

Before joining Hyland’s Naturals, Righeimer held senior positions at prominent companies such as Mars, Inc., PricewaterhouseCoopers, and IBM. Andrew Goldman, Co-Founder and Managing Partner of Hildred Capital, expressed his excitement about Righeimer’s appointment and praised his leadership, strategic vision, and execution.

Erica Buxton, the current president of Hello Bello, will continue her role until March 15, 2024, facilitating a smooth transition. Hello Bello is known for its premium, accessible pediatric and family care products and produces millions of diapers each week in its US-based manufacturing facilities in Waco, TX.

Hello Bello and Hyland’s Naturals are both respected companies in the industry, and Will Righeimer’s appointment as CEO of Hello Bello reinforces their commitment to improving the lives of families through high-quality products and exceptional support.