Willow by Cricbuzz: A Fusion of Cricket Powerhouses for North American Fans

Willow, a prominent cricket broadcaster in the United States and Canada, has announced a groundbreaking collaboration with Cricbuzz, the largest cricket website and app globally, to form ‘Willow by Cricbuzz.’ This partnership aims to create a central hub for cricket enthusiasts in North America, offering live matches and top-tier reporting.

The launch of ‘Willow by Cricbuzz’ coincides with the kickoff of the IPL, the premier T20 cricket tournament. This integration will seamlessly incorporate live streaming within Cricbuzz’s platform, enhancing the viewing experience for fans. While Cricbuzz will continue to provide its signature match analysis, news, and expert opinions, the addition of live streaming and in-match clips will enrich the content available to users in the US and Canada.

The joint offering of Willow by Cricbuzz will be gradually rolled out to consumers in the coming weeks. Existing Willow users can still access live cricket on Willow’s digital channels and the Cricbuzz app. New users can easily sign up through the Cricbuzz website or app to enjoy the enhanced cricket viewing experience.

In celebration of the launch, Willow by Cricbuzz will provide a special promotion allowing fans to watch the IPL for free by signing up for Abound.TV subscriptions, catering to the large NRI audience. Existing TV subscribers of Willow can seamlessly transition to watching the channel on Willow by Cricbuzz without any interruptions.

With the recent launch of Major League Cricket in 2023 and the upcoming ICC T20 World Cup Championship, to be jointly hosted by the United States in June, cricket in North America is experiencing an unprecedented surge in excitement. From the IPL in April to the ICC T20 World Cup in June and the upcoming season of Major League Cricket, Willow by Cricbuzz will offer exclusive access to all these marquee events across various platforms.

The introduction of CricbuzzTV in MENA regions further highlights Cricbuzz’s global expansion strategy. By establishing a strong presence in the US and Canada through Willow by Cricbuzz and in the MENA region with CricbuzzTV, Cricbuzz aims to become a leading platform for live cricket coverage, leveraging its vast audience engagement.

Owned by Times Internet, the digital arm of The Times of India Group, Willow and Cricbuzz serve as key players in the cricket media landscape. The collaboration between these two cricket powerhouses, as expressed by Todd Myers, COO of Willow, and Pankaj Chhaparwal, CEO of Cricbuzz, signifies a significant milestone in offering an unparalleled cricket viewing experience for fans worldwide.