Aaron’s Rent-to-Own Extends NASCAR Partnership with Zane Smith

ATLANTA, Ga. — Aaron’s Rent-to-Own is expanding its partnership with Front Row Motorsports and NASCAR driver Zane Smith. This multi-year agreement will cover the 2026 and 2027 Cup Series seasons, with Aaron’s sponsoring 11 races on the No. 38 Ford Mustang Dark Horse.

The partnership sees Aaron’s returning after a successful 2025 season, where Smith achieved three top-12 finishes, including a seventh-place finish at the Quaker State 400 at EchoPark Speedway.

“We are thrilled to extend our partnership with Front Row Motorsports and Zane Smith, furthering our legacy in the NASCAR community,” said Cory Miller, CEO of The Aaron’s Company. “This collaboration strengthens our commitment to accessible rent-to-own solutions and connects us with fans across the country.”

Smith’s first race with Aaron’s in 2026 will be on February 22 at EchoPark Speedway. The schedule also features races at Circuit of the Americas on March 1, Phoenix Raceway on March 8, and Talladega Superspeedway on April 26, among others.

“The team and I are excited to have Aaron’s back with us, and in a bigger capacity too,” Smith remarked. “We had solid runs in 2025, and I know there will be more to come in 2026.”

Smith, who previously won the 2022 NASCAR Craftsman Truck Series, returned to Front Row Motorsports for the 2025 NASCAR Cup Series season. In 2025, he recorded one top-five finish and five top-10 finishes, concluding the season with a 28th-place ranking in the championship standings.