Bills Fans Rush to Buy Dion Dawkins’ Limited-Edition ‘Shnow Goggles’

ORCHARD PARK, N.Y. — Buffalo Bills fans lined up at the Bills Store on Friday to snag a pair of Dion Dawkins‘ limited-edition “Shnow Goggles,” inspired by a snowy game earlier this season. The goggles, priced at $129.99, sold out within minutes of their release.

The eyewear, created in collaboration with a local business, features a reflective lens with Dawkins’ signature and the word “SHNOW” emblazoned on the strap. The design was inspired by a December game at Highmark Stadium, where Dawkins borrowed ski goggles from a fan during a snowstorm. “He came over and took them, and put them on, and wore them, and that’s where it all took off,” said Tiffany Chomko, the fan who lent Dawkins her goggles.

Dawkins, affectionately known as “The Shnowman,” expressed gratitude for the overwhelming support. “It’s an honor because it shows that I’m doing something right,” he said. “The community connects with me in different ways.” The 100 pairs of goggles were part of a broader merchandise drop that included apparel from Dawkins’ collaboration with New Era.

The launch coincided with the Bills’ Divisional-round playoff matchup against the Baltimore Ravens, adding to the excitement among fans. Dawkins took time to meet with supporters at the store, further solidifying his bond with the Bills Mafia. “You already SHNOW the vibes,” Dawkins said in a social media post promoting the goggles.

The goggles come in four colors: purple, black, rose, and blue. Each pair features Dawkins’ signature etched on the lens and strap, making them a must-have for die-hard Bills fans. The collaboration with New Era also includes “You Already SHNOW University” apparel, further expanding Dawkins’ brand.

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