Brisbane Airport Unveils New Branding for 100th Anniversary

BRISBANE, Australia — Brisbane Airport introduced a new brand identity on April 2, 2025, to commemorate its 100th anniversary, marking a significant transformation into Queensland’s leading aviation hub.

Initially established in 1925 as Eagle Farm Aerodrome, Brisbane Airport has evolved from a single caretaker’s cottage into the third-busiest airport in Australia. As the airport gears up for a new era ahead of the 2032 Summer Olympics and Paralympics, the refreshed branding signals its ongoing development.

“With our centenary, major improvements of both the Domestic and International terminals underway, and our A$5 billion ‘Future BNE’ transformation well advanced, the timing feels right,” said Sarah Whyte, Head of Communications & Brand Marketing at Brisbane Airport.

According to Whyte, the rebranding reflects not only changes at the airport but also the evolution of Brisbane as a destination. “This new look reflects those changes and the exciting new era we’re entering as the airport transforms,” she noted.

The updated logo features two colored ribbons, symbolizing jet streams, which now convey a dynamic sense of motion and freedom. The colors reflect the journey from land, over sea, to sky, mirroring the passenger experience of flying.

Traffic Brand Agency‘s CEO and Creative Director Andrew Begg, whose firm developed the new brand, expressed excitement about the collaboration. “The vibrant new brandmark reflects Brisbane’s spirit and energy. It captures a sense of freedom and progress while honoring the airport’s heritage,” he said.

Whyte emphasized that while the rebrand is an important gesture, improving passenger facilities and services remains the airport’s primary focus. “Our passengers care about their experience of travelling through the airport much more than they care about our logo,” she said.

As the updated visuals begin to appear across terminal digital signs, social media, and the airport’s website, Whyte acknowledged the ongoing challenge of removing older logos still scattered throughout the airport. “There are still some vintage examples in the deepest corners — we’re having fun sleuthing them out,” she said.

Brisbane Airport’s transformation continues in conjunction with the ‘Future BNE’ development program, which includes over 150 projects designed to modernize both domestic and international facilities. As Brisbane positions itself for a surge in visitors for the 2032 events, the airport aims to enhance operational efficiency and passenger experience.

Brisbane Lord Mayor Adrian Schrinner hailed the new branding as a catalyst for local economic growth. “Brisbane is Australia’s lifestyle capital, and our booming visitor economy is a win for local jobs and businesses,” he stated.

The Brisbane Airport Corporation plans to maintain the momentum of this transformation, aiming to showcase Brisbane as a vibrant travel destination while supporting the city’s economic growth in the years leading up to and beyond 2032.