Celsius Holdings Reports Q1 2025 Financial Results

BOCA RATON, Fla. — Celsius Holdings, Inc. (Nasdaq: CELH) announced its financial results for the first quarter of 2025, revealing revenue of $329.3 million, a 7% decline from $355.7 million in the same quarter last year. This decrease is mainly attributed to changes in the U.S. distributor incentive programs and increased retail promotional allowances.

Despite the decline in overall revenue, international sales grew significantly, rising 41% to $22.8 million. This growth is credited to strong performance in established markets across Europe, the Middle East, and Africa, as well as successful expansion into new regions, including the UK, Ireland, France, Australia, and New Zealand.

The company’s gross margin saw an improvement, climbing to 52.3%, up 110 basis points from 51.2% in Q1 2024. This increase was primarily due to sourcing efficiencies in raw and packaging materials.

Celsius reported a net income of $44.4 million for the quarter, a decrease of 43% from the previous year. Diluted earnings per share dipped to $0.15 from $0.27.

On April 1, 2025, Celsius completed the acquisition of Alani Nu, adding a second billion-dollar brand to its portfolio. This acquisition helped Celsius capture a 16.2% share of the U.S. energy drink market. Notably, Alani Nu’s retail sales surged by 88%, achieving a dollar share of 5.3%, contrasting with the 3% decline in Celsius brand retail sales. This shift reflects changing consumer preferences towards functional and health-oriented beverages.

Looking ahead, Celsius Holdings is optimistic about its growth strategy, emphasizing a strengthened brand portfolio, expanded retail shelf space, and international market growth. The company expects continued momentum in the functional beverage sector in the upcoming quarters.