Dua Lipa Stars in Winter Olympics Promo Debuting in Milan

STAMFORD, Conn. – Nov. 27, 2025 – Global music star Dua Lipa has unveiled a stunning new advertisement promoting the 2026 Milan Cortina Olympic Winter Games. The campaign, which highlights some of Team USA’s most inspiring female athletes, debuted during NBC’s coverage of the Macy’s Thanksgiving Day Parade.

The ad opens in Milan’s famous Galleria Vittorio Emanuele II, where Lipa showcases her Italian language skills while walking through the iconic shopping arcade dressed in high fashion. The scene then magically transforms into a winter wonderland, reflecting the upcoming Winter Games. Lipa enthusiastically shares, “Milan, such a cool place. When the Olympics arrive, it’ll get even cooler when these incredible women hit the world stage.”

Set to Lipa’s energetic hit, “Training Season,” the trailer features renowned athletes like Lindsey Vonn, whom Lipa describes as “fearless,” Alysa Liu as “graceful,” Mikaela Shiffrin as “historic,” and Chloe Kim as the “levitating” snowboarder. Lipa concludes with excitement, “They’ll put on quite a show! The Winter Olympics? It’s going to be so cool.”

Joseph Lee, NBC Sports executive, praised Lipa’s role in the ad, stating, “As a global music and fashion icon, Dua Lipa perfectly embodies Milan’s spirit – cool, confident, and world-class. This piece captures both Milan’s magic and the power of many of the women athletes who will define the 2026 Winter Olympics.”

In addition to the promotional video, U.S. Olympians Ilia Malinin and Paralympians Audrey Crowley and Jack Wallace also made appearances on floats during the Thanksgiving Day Parade to further promote the upcoming Games.

The XXV Olympic Winter Games are set to take place from February 6 to February 22, 2026, with NBC and Peacock providing live coverage. The games will feature events across northern Italy, marking the second time Cortina has hosted the Olympics.