Gap Collaborates with Cult Gaia for New Collection

Gap, the iconic American fashion brand, is set to release a new collection in collaboration with Los Angeles-based brand Cult Gaia. The much-anticipated lineup will be available from Thursday, October 10, at 9 a.m. PT, offering a fresh take on classic styles under the creative direction of Zac Posen.

This partnership marks another step in Gap’s strategy to innovate its traditional aesthetic by working with a variety of co-designers. Notable past collaborations include a cottagecore collection featuring florals and prairie lace tops, and a streetwear line with Madhappy, which reimagined urban style with luxe sweatsuits in pastels.

The new 35-piece collection with Cult Gaia is set to redefine Gap’s identity, traditionally known for jeans and timeless T-shirts. It includes remixed logo sweatshirts, faux-fur outerwear, and hardware-adorned slip dresses. Cult Gaia, founded by Jasmine Larian Hekmat in 2012, has gained a loyal following for its distinctive accessories such as the sculptural wooden Ark bag and its modern, cut-out wedding guest dresses.

Although this collaboration does not delve into Cult Gaia’s famous accessories, it does expand Gap’s understanding of jeans, denim jackets, and early holiday partywear. Standout pieces include an army green Gap logo sweatshirt tagged with “Gaia,” an asymmetric cropped jean jacket, and a white button-down with a cut-out back. The collection features jeans with a wide-leg shape, diverging from Gap’s classic cuts, and items are priced from $88 to $498.

Jasmine Larian Hekmat commented on the collaboration in a press release, stating, “Reimagining Gap’s classic icons through Cult Gaia’s lens has been an amazing journey.” She expressed enthusiasm about merging Gap’s everyday wearability with Cult Gaia’s artistic approach.

This collaboration is part of Gap’s broader initiative to elevate its fashion reputation by tapping into trendy brands and designing exclusive pieces. The release has generated considerable interest, as past Gap collaborations have been known to sell out rapidly. Customers are advised to keep an eye on the collection’s online availability as it launches.