Halftime Show Surprise: Hayley Williams’ Hair Dye Colors Dancers

LOS ANGELES, CA — During the Super Bowl LIX Halftime Show, not only did rapper Kendrick Lamar dazzle crowds, but fans may have missed a unique surprise from the Paramore frontwoman Hayley Williams. Her vegan hair dye company, Good Dye Young, was featured on dancers in Lamar’s set.

Williams expressed her excitement in a now-deleted Instagram comment, saying, “Screaming at my TV!” as she recognized her brand’s vibrant custom colors on the dancers. The use of her products reflects her influence and innovation in the hair industry, particularly within the celebrity space.

Founded in 2016 with hairstylist Brian O’Connor, Good Dye Young aims to promote self-expression and inclusivity through its range of bold hair colors. The brand originally launched with the standout color Riot, which Williams famously wore during Paramore’s rise to prominence with their album of the same name in the mid-2000s.

“Each launch we do has a story and a message. Good Dye Young is about inclusivity,” Williams stated in a promotional video released last year, celebrating the brand’s seventh anniversary. “We see it as an accessory just as much as people see makeup or tattoos.”

Good Dye Young products are available online and in various retail stores. Customers can visit the company’s website to find locations near them.

In the wake of the halftime show, Williams’ comments drew significant attention online. Fans enthusiastically praised her brand, highlighting their excitement in various social media posts. Some even made playful suggestions for renaming the color “Red Resistance,” hinting at its cultural connotations in today’s social climate.

“[I] wonder if that color is GDY,” commented one enthusiastic fan, while another noted, “I appreciate GDY and how they’re recognizing SZA and Kendrick for their crucial message at this time.”

As the Super Bowl unfolded, the Philadelphia Eagles triumphed over the Kansas City Chiefs with a score of 40-22. The halftime show featuring Lamar captured attention not only for its musical performances but also for its visual artistry, including Williams’ hair dye spotlight.

Despite the outcry for greater rock representation in Super Bowl halftime shows, the cross-genre collaboration at this year’s event ignited conversations about inclusivity in music. The acknowledgment of an independent hair color brand alongside mainstream performances reflects the evolving landscape of entertainment where all artists, regardless of genre, can contribute.

As the festivities of Super Bowl weekend rolled out, the presence of rock musicians commenting and celebrating on social media showcased their adaptability and engagement with current cultural events, further blurring the lines between genres and platforms.