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ITV Sport Renews Partnership with AE Live for Graphics and Virtual Studios Services



Itv Sport Renews Partnership With Ae Live For Graphics And Virtual Studios Services

ITV Sport has extended its long-standing partnership with graphics and virtual studios company AE Live for the provision of on-screen graphics services. This renewal solidifies a collaboration that spans over 25 years, with AE Live continuing to enhance the visual presentation of ITV’s live coverage.

The agreement encompasses a wide range of sporting events covered by ITV, including horse racing, darts, snooker, English football, FA Cup, LaLiga, Six Nations, Premiership, Champions Cup rugby, and more. Currently, AE Live is actively involved in ITV’s Euro 2024 broadcasts.

AE Live, based in London, is tasked with providing innovative graphics solutions for ITV’s live and presentation segments. Their services extend to on-site support as well as operations from ITV’s production hubs in the city. The partnership is set to witness future enhancements, such as AR graphics, on-course wirecams, and the integration of race and timing data from multiple providers particularly in the realm of horse racing.

Stuart Coles, the Chief Commercial Officer at AE Live, expressed delight at the extension of this collaboration, emphasizing ITV’s commitment to engaging audiences through cutting-edge visual techniques. The two entities look forward to pushing boundaries and delivering even more captivating on-screen experiences to viewers.

ITV Sports confirmed its satisfaction with the partnership, highlighting the successful implementation of rebranding projects and the integration of AR technology across various sports and major tournaments. The broadcaster commended AE Live’s high standards and expressed dedication to mutual growth, aiming to elevate the viewer’s at-home experience through ongoing collaboration.

Rachel Adams

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