Jennifer Aniston’s LolaVie Launches Sculpting Paste in Upcoming Lifestyle Expansion

Jennifer Aniston, the beloved Hollywood actress known for her iconic hair, has expanded her successful beauty brand, LolaVie, with the launch of a new product. The brand, co-created by Aniston and her long-time hair stylist Chris McMillan, has introduced the Sculpting Paste, a medium-hold styling product.

After the success of LolaVie’s initial haircare offerings, including a detangler and a leave-in conditioner, Aniston and McMillan sought to create a versatile product to complete the hair styling routine. The Sculpting Paste is designed to sculpt and style hair, providing a lightweight, textured finish that helps tame flyaways and baby hairs.

Aniston shared that the development of the Sculpting Paste took over a year, emphasizing the brand’s commitment to quality and perfection in its formulations. The product aims to cater to various hair types, offering an easy solution for both everyday styling and special occasions.

While LolaVie has primarily focused on hair care products, Aniston hinted at a potential expansion into the lifestyle sector. She expressed the brand’s interest in exploring new avenues while maintaining its dedication to creating high-quality, purposeful products.

As LolaVie continues to grow, Aniston highlighted the brand’s adherence to a ‘fewer, better’ approach, ensuring that each product meets the brand’s standards of excellence. The Sculpting Paste joins the lineup of LolaVie’s haircare essentials, offering consumers a versatile styling tool with Aniston’s personal touch.