Lululemon and Fanatics Partner to Launch Premium NHL Fan Apparel

Lululemon Athletica Inc. has announced a significant partnership with Fanatics Inc. and the National Hockey League (NHL) to design, develop, and sell premium NHL fan apparel. This collaboration marks a new venture for Lululemon, expanding its product line into the realm of professional sports merchandise.

The initial collection will feature apparel for 11 of the NHL’s 32 teams, including prominent franchises such as the New York Rangers, Boston Bruins, Toronto Maple Leafs, and Vancouver Canucks. The range of products will include hoodies, jackets, pants, and belt bags, catering to both men’s and women’s categories. This limited rollout is set to expand to all 32 NHL teams in the next season.

The new apparel line is scheduled to be available in local markets starting October 29, offering fans a chance to purchase high-quality, stylish clothing that combines Lululemon’s signature comfort and performance with the spirit of NHL fandom. This partnership underscores the growing trend of premium sports apparel and the increasing collaboration between sports brands and lifestyle apparel companies.

Fanatics, known for its extensive role in sports merchandising, will play a crucial part in the distribution and marketing of this new apparel collection. The partnership highlights the synergy between Lululemon’s brand reputation for quality athletic wear and Fanatics’ expertise in sports merchandise, aiming to provide NHL fans with a unique and appealing product line.