Manager Jorge Guimaraes Behind Alex Pereira’s Rise in UFC

LAS VEGAS, Nevada — As mixed martial artists strive to establish themselves in the highly competitive UFC landscape, many rely on astute management to amplify their careers. One prominent example is Alex Pereira, whose ascent in the fighting community is significantly attributed to the expertise of his manager, Jorge Guimaraes.

Pereira, a current light heavyweight champion, credits Guimaraes for guiding him away from obscurity and into the spotlight. Before turning to MMA, Pereira was struggling to make ends meet working at a tire shop. With Guimaraes at his side, he secured competitive matchups and lucrative sponsorships, paving the way for his success.

“Without Jorge’s support, I wouldn’t be where I am today,” Pereira stated in a recent interview. “He opened doors I didn’t even know existed.” Guimaraes orchestrates Pereira’s career with precision, ensuring he faces top contenders and earns recognition globally.

The turning point for Pereira came in 2024 when requests for a fight against Magomed Ankalaev surged. Guimaraes expressed confidence in Pereira’s victory, stating, “Ankalaev underestimates ‘Poatan’s’ ground skills. His difficulty in closing the distance makes it hard to take him down. I believe Ankalaev will get knocked out.” This display of faith helped secure their matchup at UFC 313.

Aside from arranging high-stakes fights, Guimaraes also champions Pereira’s financial interests. Under his management, Pereira landed sponsorships with brands like AthletiCBD, OWNIC, and Monster Energy. Recently, he announced an endorsement with Aviator on his YouTube channel, cheerfully declaring, “Fly high with Aviator, Chama!”

Guimaraes’ influence extends beyond securing sponsorships. He also brought in expert training support for Pereira, including Dutch striker Yousri Belgaroui to enhance his preparations for UFC 281. “Yousri’s experience will be invaluable against tough opponents,” Pereira noted.

The Brazilian manager’s roster includes clients across multiple promotions, such as the UFC and PFL, showcasing his wide-ranging influence in the MMA industry. His clients include renowned fighters like Patricio ‘Pitbull’ Freire, Lyoto Machida, and Pereira’s mentor, Glover Teixeira.

Guimaraes’ steadfast support for his clients has been evident during challenging times. When Patricky Freire pursued a title shot against Usman Nurmagomedov at Bellator 288, detractors dismissed his chances. Yet, Guimaraes remained a source of encouragement for his fighter. Similarly, he helped Glover Teixeira manage anxiety leading into his much-anticipated rematch during UFC 282, although the event ultimately did not materialize.

As Pereira prepares for his upcoming face-off against Ankalaev, anticipation builds around their matchup. Guimaraes’ well-established reputation as an effective manager leads many to speculate about the strategies he may have implemented in Pereira’s training camp.

The mixed martial arts community is eager to witness whether Guimaraes’ latest tactics will lead Pereira to victory at UFC 313. Fans and analysts alike will be watching closely on fight night to see if Pereira can capitalize on the opportunities his manager has cultivated.