McDonald’s U.S. President Addresses Customer Concerns Over Rising Fast Food Prices with New $5 Meal Deal

McDonald's USA President, Joe Erlinger, appeared on NBC‘s ‘Today‘ show to discuss the fast-food chain’s new $5 meal deal in response to increasing prices. The deal offers customers the choice between a McDouble or a McChicken, along with small fries, four-piece McNuggets, and a small soda.

Erlinger acknowledged customer concerns over the impact of inflation on their budgets, stating that McDonald’s aims to provide value and affordability amidst what some perceive as fast food pricing wars.

Responding to a viral photo showing a McDonald’s in Connecticut charging $18 for a Big Mac meal, Erlinger clarified that such instances are exceptions rather than the rule. He reiterated McDonald’s commitment to offering value to customers and addressed misconceptions about the company’s pricing strategies.

Earlier this year, McDonald’s faced backlash on social media for alleged price increases, with Erlinger refuting claims of significant hikes beyond inflation rates. He explained that the company’s pricing adjustments are linked to rising operational costs, including crew salaries and food expenses.

McDonald’s emphasized that its overall pricing changes align with industry trends and refuted accusations of price gouging, highlighting the necessity of adjusting prices to cover increased operating expenses.

Despite the average cost of a Big Mac rising from $4.39 in 2019 to $5.29 in 2024, Erlinger clarified that franchisees have autonomy in setting menu prices to navigate cost fluctuations in the market.

FOX Business contributor, Aislinn Murphy, provided additional insights into McDonald’s response to customer concerns and market dynamics.