Nickeil Alexander-Walker Signs with Converse, Champions Shai 001 Sneaker

PORTLAND, Ore. — In a significant move for the sneaker world, NBA player Nickeil Alexander-Walker has signed an endorsement deal with Converse, announcing his partnership on November 20, 2025. Alexander-Walker will wear the SHAI 001 sneaker, crafted by his cousin, NBA star Shai Gilgeous-Alexander.

“Partnering with Converse gives me the space to be creative not just in how I play, but in how I show up,” Alexander-Walker stated. The move highlights Converse’s efforts to revitalize its presence in the competitive basketball sneaker market.

The recent surge in performance basketball sneakers comes at a time when many brands are re-entering the signature shoe category. Players like A’ja Wilson and Angel Reese, among others, are gaining traction with their signature lines, indicating a growing interest in female-centered basketball sneakers.

Notably, the market recently saw the shocking split between Under Armour and Steph Curry, which led to speculation about Curry’s next steps in shoe partnerships. Some analysts suggest Chinese brands may be poised to take over as key players in the signature sneaker arena, particularly with Curry’s established fanbase in China.

Converse, known for its iconic Chuck Taylor sneakers, is aiming to make significant strides with its basketball division. According to Alexander-Walker, “Wearing the SHAI 001 isn’t just about performance; it’s about style.” The brand’s new approach may prove essential in reconnecting with consumers who balance fashion and functionality in their sneaker choices.

Aaron Cain, Converse’s newly appointed CEO, aims to reverse the brand’s recent sales declines. Analysts believe leveraging relationships between athletes, like the one between Alexander-Walker and Gilgeous-Alexander, could be a crucial strategy in enhancing visibility and acceptance of their products.

While the basketball sneaker market has seen ups and downs, the collaborative efforts between family members in elite sports may pave the way for Converse’s resurgence in the marketplace.

“The exciting potential for the Converse brand relies heavily on how well we can market the synergy between athletes like Nickeil and Shai,” stated Cain in a recent interview.