TODAY Show Celebrates Halloween with Creative Costume Reveals

NEW YORK CITY, NY — The TODAY Show is in full Halloween swing as it celebrates the holiday with a morning full of costume reveals and festive activities. The excitement kicked off at 8 a.m. EDT on October 31, 2025, with anchors unveiling their creative costumes one by one.

This year’s celebration promises a spooky extravaganza featuring various guests, games, giveaways, and Halloween recipes, all leading up to Jenna & Friends. Viewers can keep up with the day’s events on TODAY’s social media platforms as well as on TODAY.com.

Sarah Lemire, Scott Stump, Elena Nicolaou, and Emi Boscamp are the driving force behind TODAY’s coverage. Lemire, a lifestyle and entertainment reporter based in New York City, expressed excitement for the Halloween festivities. Stump, who has contributed to TODAY since 2011, brings trending news and fun stories to the table.

Elena Nicolaou, the senior entertainment editor at TODAY.com, is also thrilled about the show’s Halloween theme. She stated that this year’s costumes will not just be spooky, but a reflection of contemporary culture, drawing from trending moments and celebrity happenings.

As the anchors prepare, fans are eagerly anticipating the big reveal of their favorite news personalities in costumes inspired by pop culture. From Beyoncé and Gayle King to the playful feuds of Nicki Minaj and Cardi B, this year’s costumes are expected to make bold statements.

Dylan Dreyer, one of the anchors, teased the Halloween special on Instagram, posting a clip of past moments and writing, ‘Best day of the year!! Halloween on @todayshow!!’ Excitement fills the comments as fans express their anticipation.

Past Halloween editions have seen the TODAY crew transform into iconic characters, such as musicians and popular TV figures. Dreyer shared that she and fellow anchor Al Roker are reuniting for a special costume reveal this year.

While viewers are pumped for the program, Dreyer’s kids are a bit skeptical of her costume choices. Reflecting on past years, she recalled her son questioning her ‘not wearing pants’ for one of her outfits.

This year, the TODAY family is expected to delight viewers not just with their distinct costumes but also with their creativity and humor, integrating elements from music and movies into their Halloween spirit.

Hoda Kotb and Savannah Guthrie have already shared hints about their costumes, with Kotb transforming into Yoda from Star Wars and Guthrie as Elle Woods from Legally Blonde. Audiences can look forward to more surprises throughout the day.

As Halloween unfolds, the celebration on the TODAY Show promises to be a memorable blend of fun, creativity, and entertainment, marking yet another spirited holiday with the beloved NBC morning team.