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Triumph Racing Makes Historic Debut at Supercross Media Day

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3 months ago

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Supercross Media Day activities concluded on Friday at Ford Field in Detroit, Mich., with the historic debut of Triumph Racing. Athletes Jalek Swoll and Evan Ferry took to the track on the new Triumph TF 250-X, marking the first time the bike has been ridden on an official Monster Energy AMA Supercross Championship track.

Triumph Motorcycles is now the latest manufacturer to support a racing program in the series, joining Beta USA and GASGAS. They become the eighth Original Equipment Manufacturer (OEM) to partner with the championship, alongside Kawasaki, Honda, Yamaha, Suzuki, KTM, Husqvarna, and GASGAS.

As an official partner of the series, Triumph Motorcycles will collaborate with Feld Motor Sports, Inc. to create premium hospitality programs, FanFest activations, and live event branding opportunities. The brand will also have significant exposure in television and streaming programming, as well as in social and digital marketing campaigns targeting a domestic and international audience throughout the 31-round SMX World Championship.

The Detroit date of Supercross serves as Round 5 of the indoor stadium season for the premier 450 Class and marks the official start of the Eastern Regional 250SX Class Championship. Jalek Swoll and Evan Ferry represented Triumph Racing during the Supercross Media Day activities.

Rachel Adams

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