Business
Stanley Collaborates with Wicked for Exclusive Drinkware Launch
Minneapolis, MN — Stanley is launching a limited-edition drinkware collection in partnership with Wicked the Musical. This exclusive lineup will debut this weekend, featuring three unique tumblers inspired by the Broadway show.
The star of the collection is the Stanley x Wicked for Good H2.0 FlowState Quencher Tumbler, which comes in three designs: Glinda for Good, Elphaba for Good, and Ozian Reprise. The Ozian Reprise tumbler, characterized by whimsical, storybook-style illustrations, is an exclusive design that collectors are eager to own.
The tumblers will be available exclusively at Target, with pricing ranging from $35 to $55. This collection is expected to sell out quickly, both in stores and online, as fans are already expressing excitement. The official release is set for October 26, with online sales starting at 2 a.m. CDT.
Each tumbler features Stanley’s signature double-wall vacuum insulation, able to keep drinks cold for up to 11 hours. The durable stainless-steel construction includes a FlowState screw-on lid and matching straw, making it both practical and a collectible item.
The launch comes just days before the premiere of the Wicked movie, creating additional buzz. With a focus on collectible drinkware, the limited-edition collection aims to appeal to fans of the musical and functional design enthusiasts alike. Interested customers are encouraged to check Target’s website for more details on this exclusive drop.
