Accenture and Katzenberg Invest $145 Million in AI Firm Alembic

San Francisco, CA — In a significant investment round, consulting giant Accenture and Hollywood producer Jeffrey Katzenberg‘s WndrCo have invested $145 million in Alembic Technologies, a startup specializing in causal artificial intelligence (AI) for marketing analytics. The Series B funding, announced in mid-November 2025, raises Alembic’s valuation to $645 million.

This funding round includes contributions from Prysm Capital, Silver Lake Waterman, Liquid 2 Ventures, and NextEquity. It highlights a growing trend for marketers to connect their efforts with measurable revenue outcomes amid challenges such as fragmented data and the need for accurate return on investment (ROI) measurement.

Alembic’s platform uses causal AI to analyze large datasets across various marketing channels, allowing companies to identify which campaigns drive sales. Recent surveys indicate that two-thirds of marketing leaders struggle with quantifying the effectiveness of their marketing initiatives, emphasizing the need for solutions like Alembic’s.

Accenture’s investment goes beyond funding; it forms a strategic partnership aiming to integrate Alembic’s technology into its consulting offerings. This move aligns with Accenture’s broader $3 billion commitment to AI, with plans to enhance the AI skills of 50,000 employees globally by 2025.

Jeffrey Katzenberg, co-founder of WndrCo and former CEO of DreamWorks, first invested in Alembic during its Series A round in 2024. His continued support reflects a belief in AI’s potential to revolutionize marketing and consumer engagement. Katzenberg has emphasized the importance of AI in storytelling during interviews this year.

The funding will help Alembic enhance its infrastructure, including the acquisition of a powerful supercomputer to facilitate real-time data processing for marketing insights. This technology is expected to support major clients like Netflix and Procter & Gamble, enabling them to correlate marketing activities with business results.

Alembic’s growth trajectory has attracted significant attention in the industry as it aims to challenge traditional analytical models. With the ongoing shifts in privacy regulations and increasing demand for ethical AI use, Alembic’s solutions aim to deliver personalized marketing insights while ensuring data security.

With the investment round’s valuation skyrocketing from $50 million in 2024 to $645 million in under two years, Alembic positions itself at the forefront of the AI marketing revolution, offering tools that integrate sales data with marketing inputs, and promising to reshape marketing strategies in an evolving digital landscape.