Business
American Tourister Launches Squid Game-Themed Travel Collection

Seoul, South Korea – American Tourister announced on June 11 that it will release a limited edition travel collection inspired by the hit Netflix series ‘Squid Game‘. The collection aims to appeal to both domestic and international travelers.
The collaboration features travel carriers, backpacks, tote bags, and neck pillows that incorporate designs reflecting the popular show’s aesthetic. This collection is intended for users who appreciate both travel adventure and personalized style.
“We have designed this collection to transform travel into an experience that echoes the spirit of adventure represented in ‘Squid Game’,” said a spokesperson for American Tourister.
The travel carriers come in two sizes, 18-inch and 24-inch, and include a limited edition luggage tag shaped like a pink guard character. They also offer practical features such as spinner wheels for ease of movement and TSA locks for security.
Additionally, the neck pillows incorporate a mesh hood for comfort and playfulness. The entire collection is designed to make travel enjoyable and effortless.
This Squid Game-themed collection will be released in 13 Asian countries, including South Korea, and will be available online and in physical stores.