Apple Rolls Out First Haptic Movie Trailer for F1 Film Starring Brad Pitt

Cupertino, California – Apple has introduced the world’s first haptic movie trailer for its upcoming film, F1: The Movie, which stars Brad Pitt and is directed by Joseph Kosinski of Top Gun: Maverick fame. This innovative trailer, designed for iPhone users, syncs vibrations with the film’s action, allowing viewers to feel the excitement of Formula 1 racing from the palm of their hands.

The haptic trailer leverages the iPhone’s Taptic Engine, creating a unique experience as F1 cars speed down the track, take sharp turns, and pull into the pit lane. With each thrilling moment, users will feel varying intensities of vibrations, making it feel as if they are right in the middle of the action. Apple has framed this technology as a new way to enhance storytelling within the mobile entertainment ecosystem.

To experience the haptic trailer, users need an iPhone running iOS 18. They can find the trailer at the top of the Apple TV app or scroll down to locate it. Once selected, users can watch and feel the trailer’s excitement as they hold their phones.

Scheduled for release in theaters on June 27, F1: The Movie is considered one of Apple Original Films’ most ambitious projects. The film features a behind-the-scenes look at the world of Formula 1, incorporating real-life drivers, teams, and technology. Pitt stars as Sonny Hayes, a retired driver who mentors a young talent played by Damson Idris. The film aims to showcase the thrills of racing, with Apple hoping it will be a significant box-office success before its release on Apple TV+ later this year.

Apple’s move into this innovative trailer format highlights the company’s commitment to redefining how films can be marketed. While it remains to be seen if other studios will follow suit, the haptic trailer represents a new frontier in engaging audiences, making movie trailers a sensory experience, not just a visual and auditory one.