AXS Expands into French Market with New Paris Office

AXS, a global leader in ticketing solutions, has officially opened its first office in France. This expansion into the French market marks a significant step for the company, which has already seen success in the UK and Sweden. The new Paris office will be led by Lucile Genest, a seasoned professional in the ticketing industry, who has been appointed to lead the company’s strategic growth in France.

The Paris office will focus on handling AXS’s strategic operations in the country, including business development, account management, and marketing. Lucile Genest’s experience spans over two decades in the ticketing sector, having held senior positions at some of the most iconic venues in France. Before joining AXS, she spent 25 years at Accor Arena in Paris, where she served as head of ticketing.

In addition to her work with Accor Arena, Genest also managed ticketing operations for other significant Paris venues, including the Bataclan Theatre and Adidas Arena, under the ownership of the Paris Entertainment Company. Her appointment is seen as a strategic move to strengthen AXS’s foothold in the competitive European market.

Reflecting on her new role at AXS, Genest shared her enthusiasm and long-standing passion for ticketing and live events. “My career in ticketing started while I was in college, working at the box office of Accor Arena,” Genest said. “Over the years, ticketing has only grown more complex, and I’ve had the privilege of being at the center of major transformation in my many venue ticketing roles.”

Blaine Legere, president of international operations for AXS, expressed his confidence in Genest’s leadership, stating, “Lucile is a veteran ticketing executive with an impeccable track record in live events. Her expertise and knowledge of the French live event market will be invaluable as we build our portfolio in the country.”