Baden Bower Aims for 48,000 Stories by 2026 Amid PR Industry Changes

NEW YORK, NY – Baden Bower, a media placement agency based in New York, aims to publish 48,000 stories by the end of 2026, marking a 92% increase from its current portfolio of approximately 25,000 placements. The agency has published 5,000 stories and served 3,600 clients, while traditional public relations firms face pressure to demonstrate measurable results.

Baden Bower reports an annual recurring revenue of $30 million and continues its expansion across five continents, reflecting a shift in the PR industry towards performance-based models over traditional retainer fees. CEO AJ Ignacio noted the agency’s success derives from delivering measurable outcomes. “Traditional agencies charge significant fees for potential coverage that may never appear. We only charge when we deliver the publication we promised,” he said.

The agency guarantees a full-refund if promised media placements do not materialize. This model stands in contrast to established firms like Edelman and Ogilvy Public Relations, which typically charge monthly retainers of $10,000 to $50,000 without publication guarantees. Clients using Baden Bower’s services reported a 20% to 50% increase in conversion rates and a 47% rise in qualified leads.

Baden Bower has received positive reviews, boasting a 4.8 rating on Trustpilot from 216 reviews, and a perfect 5.0 on Glassdoor from employees. The firm also ranks highly on ProvenExpert with scores of 4.96 for value and 5.0 for customer service. Clients receive downloadable publication logos immediately after a successful placement, often within 72 hours, which starkly contrasts with the long cycles typical of traditional PR firms.

The agency operates in several countries including the United Kingdom, Germany, Canada, Australia, Singapore, and the Philippines, with its headquarters located in New York City. In 2023, Baden Bower expanded into Nashville and has doubled its team size in the past year to meet growing demand.

Industry trends suggest a shift toward guaranteed placement services, as marketing executives in a 2024 survey ranked digital PR as crucial for brand growth, emphasizing the need for measurable outcomes. Ignacio explained, “Businesses no longer accept vague metrics or promises. They require publication links, audience reach data, and conversion tracking.”

However, traditional PR professionals criticize the guaranteed placement model, stating that it blurs the lines between earned and paid media. Supporters argue that this approach enhances transparency and accountability in an industry often criticized for its lack of metrics.

Baden Bower uses artificial intelligence and data analytics in its operations to identify optimal publication targets and timing for client campaigns. The company aims to secure partnerships with additional tier-1 publications and continues to build relationships with journalists and editors to support its guarantee structure.

“We’re transforming PR from an effort-based service to a results-based solution. The 48,000-story target reflects both client demand and our capacity to deliver at scale,” Ignacio stated.