Bali Locals Push for Quality Over Quantity in Tourism

BALI, Indonesia — Local business owners in Bali are urging authorities to reassess the type of tourists welcomed to the island, advocating for a shift from budget travelers to those who contribute more significantly to the economy.

Since 2025 began, a growing number of local entrepreneurs have voiced concerns over the impact of thrifty backpackers on their livelihoods. These cost-conscious visitors, who often stay longer while spending less, have prompted some businesses to reconsider their clientele.

Ibu Parubaya, a fish restaurant owner, expressed her frustrations in an interview with The Bali Sun. “I told them to come out of my stall because they didn’t shop, just bought a glass of iced tea, then sat for hours, chatting for hours,” she said. “It’s blocking other customers who want to eat here. [They should be used to being] kicked out because it’s normal.”

Local representatives are calling for a strategy to cultivate a more lucrative visitor base. Wayan Puspa Negara, head of the Bali Marginal Tourism Actors Alliance, noted that the island could take cues from Bhutan, where the number of foreign arrivals is closely monitored. He argued that with a focus on quality tourism, Bali can better cater to the needs of local businesses.

“Backpackers tend to be repeat visitors, and while they have their place, we need to ensure they are part of a balanced approach to tourism,” Negara stated. “We can implement measures that promote higher spending by visitors while still ensuring the island remains accessible.”

Industry insiders claim that practices such as intense bargaining for food and occupying restaurant spaces without making purchases are detrimental to the local economy. They argue for policies that encourage lengthier stays but at a higher price point.

The push for controlled tourism has sparked discussions among stakeholders, leading to suggestions of introducing a minimum spending requirement for certain activities, aimed at enhancing the overall visitor profile. Angela Tirta, a local hotel manager, emphasized the need for change: “It’s not just about the number of tourists; it’s also about their spending behavior. We must find a balance that supports our businesses and keeps the charm of Bali intact.”

As Bali continues to attract millions of visitors annually, the call for prioritizing quality tourism reflects a growing concern for sustainable practices that support local livelihoods while preserving the island’s iconic culture and environment.