Baumit Partners with Celanese to Innovate Sustainable Construction Materials

DALLAS, March 4, 2025 — Baumit has announced a strategic collaboration with Celanese Corporation, a prominent global specialty materials and chemical company, aimed at incorporating carbon capture and utilization (CCU) technology into sustainable paint and plaster solutions for European markets. This joint effort is part of Baumit’s ambitious GO2morrow sustainability initiative, seeking to significantly reduce CO2 equivalent emissions by 2030.

Utilizing Celanese’s innovative ECO-CC products, this partnership focuses on converting industrial CO2 emissions that would typically enter the atmosphere into usable chemical building blocks. These blocks are integral components of vinyl acetate-based emulsions, crucial for producing binders used in paint and plaster. The initiative is projected to cut the carbon footprint of Baumit’s render and paint products by more than 5,000 tons of CO2 emissions annually.

“We are pleased to partner with Celanese as part of our GO2morrow sustainability goal to significantly reduce CO2 equivalent emissions by 2030,” said Roman Stickler, Chief Marketing Officer at Baumit. “Using the CCU process to recycle CO2 into 100% of the binders used for façade plasters and paints helps create a more circular economy and reduces the carbon footprint of Baumit products.”

Celanese’s ECO-CC technology reduces dependency on fossil fuel inputs and promotes a circular economy by accurately tracking CCU and traditional fossil-fuel-based feedstocks through mass balance accounting. Kevin Norfleet, global sustainability director for acetyls at Celanese, emphasized the importance of this collaboration, stating, “Our collaboration with Baumit to recycle carbon emissions to produce their binders is a perfect example of why this capability is important. Our CCU platform creates unique opportunities for developing a more circular economy within the built environment.”

Baumit, renowned for its commitment to sustainability, is a leading manufacturer of thermal insulation composite systems in Central Europe. The company reported sales of approximately €1.3 billion in 2024 and produces over 45 million square meters of thermal insulation annually. Celanese, a recognized Fortune 500 company, reported net sales of $10.3 billion in 2024 and employs around 12,200 people globally.

The partnership not only highlights each company’s dedication to sustainable practices but also responds to the increasing market demand for environmentally friendly construction materials. As Europe continues to implement stricter regulations on carbon emissions, this initiative positions Celanese and Baumit as front-runners in the transition to sustainable construction.

As the construction industry aims for greener solutions, this collaboration marks a promising step toward making a significant impact on carbon reduction, reinforcing the importance of innovative approaches to environmental challenges.