Business
BAWDY Beauty Launches Rocket Mask for Elton John AIDS Foundation

LOS ANGELES, CA — BAWDY Beauty has announced a year-long partnership with the Elton John AIDS Foundation (EJAF) and will feature the limited-edition Rocket Mask starting June 1, 2025. The brand plans to donate $1 from each sale of the Rocket Mask to EJAF, with a minimum contribution of $25,000.
The Rocket Mask, inspired by 1970s glam rock aesthetics, comes in a vibrant rainbow pouch. Each mask is crafted from 100% biodegradable cotton and is free from harmful ingredients like parabens and sulfates. It is designed to tone, firm, and hydrate the sensitive skin in the butt area, featuring key ingredients such as Gotu Kola and Swiss Apple to promote collagen production.
Sylwia Wiesenberg, founder of BAWDY Beauty, shared her excitement for the collaboration, stating, “It is a dream come true to work with the Elton John AIDS Foundation.” She emphasized her inspiration from the colorful energy of the era, aiming to blend love for color, music, and boldness.
The Elton John AIDS Foundation has been working since 1992 to combat stigma and discrimination related to HIV/AIDS globally. By supporting local experts across four continents, EJAF helps in preventing infections and providing treatment to those in need.
This collaboration not only brings attention to important cause but also highlights a fun and glamorous approach to self-care. The Rocket Mask will be available for $10, with the aim of promoting both beauty and a significant philanthropic message.