Bears’ Tight End Strategy Fails to Deliver Early in Season

CHICAGO, Ill. — The Chicago Bears invested heavily in their tight end position over the last two seasons, but the early results of 2025 have been disappointing. Tight end Cole Kmet, signed to a four-year, $50 million contract extension two years ago, and rookie tight end Colston Loveland, drafted 10th overall this year, have struggled to make an impact.

Through the first two games of the season, Kmet has recorded three catches for 60 yards, while Loveland has managed only two catches for 12 yards. Combined, they have five catches for 72 yards and no touchdowns, ranking them near the bottom of the NFL in tight end production.

Bears head coach Ben Johnson addressed the issue on Wednesday, taking responsibility for the lack of targets. “The fact that the tight ends aren’t involved more, that’s a reflection of me more than anyone else. So I’m on that,” he said. “It’s something we need to improve on.”

Despite their low production, the Bears have played their tight ends extensively, with Kmet receiving 90% of the offensive snaps and Loveland 55%. They rank among the NFL leaders in “12 personnel” usage, meaning two tight ends are utilized, yet the ball has not been thrown their way enough.

In Week 2, backup quarterback Tyson Bagent targeted Kmet and Loveland, but much of the passing game has focused elsewhere. Johnson previously noted that decisions in game plans are influenced by the opponent’s schemes. He indicated that more involvement from the tight ends could be on the horizon.

Kmet’s history in the league shows that early-season tight end production can be erratic. He faced similar issues under previous coordinators, often being underutilized in early games. However, the Bears’ current offensive strategy should ideally change this trend.

Loveland remains optimistic about improving teamwork with quarterback Caleb Williams. After Week 2, the rookie expressed the need to create plays and take advantage of opportunities to boost their performance on the field.

As the season progresses, the Bears’ tight end situation will be a focal point for fans and analysts. The investments made in Kmet and Loveland highlight the organization’s commitment to strengthening the position. With critical upcoming games against the Cowboys and Raiders, both coaching and execution will be crucial in unlocking their offensive potential.

Johnson’s adjustment in play-calling will be vital if the tight ends are to become impactful contributors. For now, the Bears must address the disconnect between their strategy and execution to change their fortunes moving forward.