Bella Hadid Celebrates Orebella Fragrance Brand’s First Anniversary

Los Angeles, CA – Supermodel Bella Hadid is celebrating a major milestone as her fragrance brand, Orebella, marks its one-year anniversary. The occasion follows shortly after celebrations for her sister Gigi Hadid‘s birthday.

To commemorate the anniversary, Bella shared a series of glamorous images on Instagram taken during a poolside photoshoot. The photos exude an Old Hollywood vibe, featuring Bella dressed in a stylish white structured bra and a semi-sheer drawstring skirt that reflects vintage slipwear.

In one of the photos, Bella poses next to a branded newspaper titled “The Daily Aura,” a playful nod to the day’s significant news. The model enhances her retro look with bright purple and blue hair rollers, sultry blue eyeliner, and softly feathered brows paired with rosy nude lipstick.

In another image, she swaps her lingerie for a long silk robe and vintage lace mules, as she arranges a table filled with her perfumes.

Last year, shortly after launching Orebella, Bella spoke about the deeply personal connection she has with her brand. “I never had a fragrance I was so obsessed with that made me feel unique and different,” she shared. “I started making my own and started making decks about it.”

She emphasized her desire to share something meaningful with the world and how the process became therapeutic for her. “Creating Orebella was the best form of therapy, especially just using my brain again,” she noted. “It allowed me to stay true to who I am while also educating myself on the business side of things.”