Beyoncé’s Cowboy Carter Tour Hits 94% Capacity Ahead of Dates

Las Vegas, NV – Ticket sales for Beyoncé’s highly anticipated Cowboy Carter Tour have surged, with the world tour reaching 94% capacity across all scheduled dates just weeks before its debut. Promoted by Live Nation, the tour is set to kick off on February 3, featuring 22 shows across eight cities spanning both North America and Europe.

In response to overwhelming demand, additional dates have been added in six of the eight cities, particularly notable in Atlanta and London, where two extra shows have been confirmed. Recently, Live Nation announced that Beyoncé will also perform a final show in Las Vegas at Allegiant Stadium on July 25, following her two successful performances at the same venue during the 2023 Renaissance World Tour.

The presale for Beyoncé’s fans, known collectively as the BeyHive, will commence on March 20 at 12 p.m. PDT, followed by an artist presale on March 24. Other pre-sale options will also be available for Citi cardholders, Verizon Up members, and Mastercard users ahead of the general ticket sale occurring on March 25.

The Cowboy Carter Tour follows the successful release of her album of the same name, which debuted at number one on the Billboard 200 in April 2023 and won three Grammy Awards, including Album of the Year. Beyoncé recently showcased tracks from the album during a Christmas Day NFL halftime show streamed on Netflix, hinting at the forthcoming tour announcement

Upon the tour’s initial announcement, Billboard reported potential earnings exceeding $325 million, based on a projected sale of more than 1.1 million tickets at an average price significantly higher than her previous Renaissance Tour, which grossed $294 million over 55 shows.

This tour, marked by its aggressive pricing – with premium tickets reaching as high as $1,795 in the Club Ho-Down section – has faced criticism from some fans. Despite the high prices, more than a million tickets were sold during early presales, with many venues almost fully booked. Major cities like Atlanta, Houston, Washington, D.C., and Chicago have seen widespread sellouts, as Live Nation reports that 94% of tickets are already accounted for.

The economic impact of the Cowboy Carter Tour is significant, especially with fierce competition this summer from other major artists including Kendrick Lamar, Post Malone, Shakira, The Weeknd, and BlackPink. With fewer tour dates compared to the Renaissance Tour, Beyoncé’s high ticket prices are strategically positioned to capture more profit per performance, reflecting a landscape where ticket demand continues to outpace supply.

Ticket prices have stirred controversy, with fans initially expressing frustration over the perceived surge in costs during the presale. However, the variations in pricing across different seating sections were highlighted as the core issue. As Beyoncé’s tickets move to the secondary market, they maintain a strong demand, with many listings at or near face value.

Her upcoming shows in New York are poised for a successful turnout, as the venues are nearing sellout status. Ticket availability is becoming increasingly scarce, especially for her Houston, Chicago, and Washington, D.C. concerts, which are effectively sold out apart from a limited selection of high-priced seats.

The Cowboy Carter Tour marks a significant moment in Beyoncé’s career as she continues to redefine the boundaries of her artistry and commercial viability in the music industry, solidifying her status as a leading figure in the world of entertainment.