Big Jewelry Innovations Are Changing How We Propose

Los Angeles, CA — This year, one ring has stood out among extravagant proposals: a stunning 30-plus carat diamond on the finger of Georgina Rodríguez. The eye-popping piece has dazzled onlookers with its brilliance, drawing comparisons to a solar system. This opulent ring comes with a multi-million-dollar price tag, but there’s an emerging trend that allows couples to achieve breathtaking jewelry without breaking the bank.

The innovative fine jewelry brand, VRAI, is revolutionizing luxury by crafting diamonds in a zero-emission foundry. Their process transforms greenhouse gases into beautiful, high-quality diamonds, eliminating the ethical concerns and environmental issues associated with mined stones. As VRAI showcases, it’s possible to propose with diamonds grown from stardust.

VRAI offers customizable engagement rings with a wide range of styles. Customers can opt for anything from sleek solitaires to extravagant halos that would fit right in at the Met Gala. Each diamond is grown in America and produced using 100% renewable energy sourced from the Columbia River, ensuring both environmental responsibility and stunning brilliance.

In a unique twist, VRAI allows buyers to choose from 30 shapes, including oval, emerald, and cushion. The company’s team skillfully cuts the rough diamond to match individual preferences, leading to a personalized experience. Within two weeks, customers can hold their bespoke diamond and enjoy the same brilliance typically associated with much more expensive mined diamonds.

This innovation was recognized by Fast Company in its 2024 Innovation by Design Awards, highlighting VRAI as a leader in sustainable luxury. As more consumers demand ethical options, VRAI’s approach presents a modern take on engagement rings that resonate with today’s values.