Brady and Mayer Showcase New Audemars Piguet Royal Oak, Setting Trends in Watch Collecting

NEW JERSEY — In a surprising turn of events this fall, watch enthusiasts Tom Brady and John Mayer were spotted donning the new Audemars Piguet Royal Oak Perpetual Calendar, just as the prestigious brand unveiled its latest 150th-anniversary timepiece. The dual appearance highlights the growing intersection of celebrity and luxury watch collecting.

Brady, a renowned watch collector, showcased the Royal Oak Perpetual Calendar reference 26674SG.OO.1320SG.01 at the grand opening of his new store, Card Vault by Tom Brady, at the American Dream mall in New Jersey. Crafted from a striking blend of rose and white gold, the 41 mm watch features a gold-tone Grand Tappisserie dial and a sleek integrated bracelet. “Finally, my family’s tax revenue put to good use!” Brady quipped during the event.

The Calibre 7138, inside the Royal Oak, offers innovative functionality without additional pushers or correctors, enabling users to adjust various calendar features through the crown. “For watch collectors, it’s groundbreaking stuff,” Brady stated, referring to the design that was granted three patents after five years of development.

In the same week, Mayer, positioned as a “Creative Conduit” for Audemars Piguet, performed at Coachella flaunting the same sand gold Royal Oak. Mayer emphasizes the brand’s creative side and is expected to collaborate on new projects. “This watch is not just a timepiece; it’s a conversation starter within our community,” Mayer said.

The Royal Oak’s release comes amid a significant resurgence in luxury watch interest. Brady’s previous auctions included a unique piece featuring a diamond-set bezel and his name crafted in diamonds on the indices. Collections like these underscore the watch community’s recognition of Brady as a serious collector, making his debut of the Calibre 7138 particularly notable.

Meanwhile, filmmaker Ryan Coogler was spotted courtside at a Memphis Grizzlies vs. Golden State Warriors game wearing a Rolex Day-Date in Everose gold. Known for its distinction as the first watch featuring a fully spelled out day display, the Day-Date continues to resonate with collectors and enthusiasts alike.

Further illustrating the watch community’s diversity, golfer Rory McIlroy, after claiming victory at the 89th Masters, celebrated in style wearing the Omega Speedmaster “Silver Snoopy Award.” This commemorative piece honors NASA’s acknowledgment of Snoopy for its role in the Apollo 13 mission.

The luxury watch landscape continues to evolve, blending celebrity culture with horology. Collectors and enthusiasts alike are looking forward to future innovations, with speculation surrounding Mayer’s next project with Audemars Piguet.