Capcom Reveals Pricing Strategy for New Games, Slashing Costs to $10 or $5 After 5 Years

Capcom, the renowned gaming publisher behind titles like Resident Evil and Monster Hunter World, has unveiled its strategic approach to pricing new game releases. In their fiscal year report, Capcom outlined a plan that involves reducing game prices to $10 or $5 after a period of around five years.

The company aims to maximize unit sales volume and profits for newly launched games over a five-year span. This pricing strategy kicks off with games initially being sold at approximately $60, with gradual price reductions based on market conditions over time.

After the passage of about five years, Capcom indicated that it typically decreases the price of a game to $10, and then further down to $5. An example provided by Capcom was the price reduction of Monster Hunter World last year, where the game was offered for $9.99 following the announcement of Monster Hunter Wilds. This move resulted in significantly increased sales for the popular game.

A closer look at Capcom’s online listings for older games, such as Resident Evil 7 and Dead Rising 4, shows that despite being seven years old, these titles are not usually priced at $10 or $5. However, they do frequently go on sale, with current pricing allowing players to acquire these games for a modest sum.

The overarching message from Capcom’s pricing strategy is clear: wait patiently, and eventually, gamers can enjoy significant discounts on previously premium-priced titles. In the interim, there is a plethora of gaming options available to keep players entertained and engaged.