Celsius Acquires Alani Nutrition for $1.8 Billion in Major Deal

BENGALURU, India — Celsius Holdings announced Thursday that it plans to acquire Alani Nutrition in a transaction valued at $1.8 billion. This strategic move, confirmed by sources to the Wall Street Journal, represents a significant step for Celsius in the competitive energy drink market.

The acquisition comprises a net purchase price of $1.65 billion along with $150 million in tax assets. This deal marks the largest in Celsius Holdings’ nearly two-decade history, illustrating its intent to expand its portfolio and market share with the growing demand for functional beverages.

Founded in 2018, Alani Nutrition has carved out a niche in the energy drinks sector with its female-focused approach, offering a variety of functional beverages and wellness products. This alignment with the growing trend of health-conscious consumption reflects a broader shift in consumer preferences, making Alani a valuable addition to Celsius’s offerings.

While neither Celsius nor Alani immediately responded to requests for comments, industry analysts anticipate that this acquisition could reshape the competitive landscape of the energy drink market. The combined strengths of both brands in product formulation and marketing could yield innovative offerings targeted at a diverse consumer base.

Celsius Holdings, headquartered in Boca Raton, Florida, is engaged in the development, processing, marketing, sale, and distribution of functional energy drinks designed to boost metabolism and provide energy. Its flagship CELSIUS product line supports fitness goals, available in ready-to-drink and powdered forms, and is produced with a blend of ingredients like green tea extract, ginger, and essential vitamins.

This acquisition further underscores the rapid growth trajectory of the energy drink industry amidst increasing consumer interest in health-oriented products. The deal also highlights how major players are actively seeking to consolidate their positions within this burgeoning sector.