Chipotle to Unveil New Red Chimichurri Sauce on September 30

NEWPORT BEACH, Calif., Sept. 29, 2025 — Chipotle Mexican Grill today announced the launch of its new Red Chimichurri sauce, available starting tomorrow across the United States and Canada. This chef-driven sauce is designed to enhance any Chipotle entrée with bright and tangy flavors, featuring roasted garlic, fresh cilantro, chili peppers, and citrus juice.

Red Chimichurri will be available for a limited time starting September 30. On launch day, members of Chipotle Rewards can enjoy the new sauce for free with their entrée purchase. Chipotle states that 92% of Gen Z consumers would visit a restaurant specifically for a new sauce, indicating a strong trend among younger diners.

Chris Brandt, Chipotle’s President and Chief Brand Officer, expressed excitement about the new offering. “Red Chimichurri unlocks an all-new flavor profile that is unlike any menu item we introduced before,” he said. Brandt emphasized that this is more than just a new sauce; it provides fans an opportunity to create their ultimate flavor combinations.

The sauce is freshly prepared in restaurants each day and contains no artificial preservatives, colors, or flavors. It is served on the side for customization. Chipotle’s culinary team recommends pairing Red Chimichurri with popular menu items such as the Chicken Bowl and Sofritas Bowl.

In addition to the new sauce, Chipotle recently reinstated its Carne Asada, which has been well-received by customers. Known for its marinated, grilled flavor and tender texture, Carne Asada is the brand’s most-searched menu item and was the second-most sought-after limited-time offering among national restaurant brands in 2024.

The introduction of Red Chimichurri builds on the success of Chipotle’s Adobo Ranch dip from last year, which helped attract new guests and facilitate additional transactions. The new sauce aims to create an irresistible pairing with the Carne Asada, providing a fresh approach to a customer favorite.

For more information on Chipotle and to place an order, customers can visit the Chipotle mobile app or website.