Contestant Triumphs at ‘That’s Too Much!’ on The Price Is Right

LOS ANGELES, Calif. — A contestant named Dawn made headlines after winning a Ford Bronco during an intense round of “That’s Too Much!” on the February 10 edition of The Price Is Right. This challenging game, known for its low win rate, has been labeled by fans as one of the hardest games on the popular television show.

In the game, contestants face a board displaying 10 prices. The host, Drew Carey, flips them over one by one. Players must decide if the revealed price is too high for the showcased prize, typically a car. If they think the price is lower, they continue until they identify the next highest price, calling out “That’s Too Much!” to potentially win the vehicle.

Dawn correctly determined that five progressive prices — $25,460, $26,705, $28,020, $29,338, and $30,620 — were all undervalued for the Ford Bronco. The final price shown was $31,905 when she exclaimed “too much.” Carey revealed the actual price of the car to be $31,685, confirming that Dawn had won.

In a moment of disbelief, Dawn cupped her hands over her face before running to hug model Manuela Arbeláez, who presented the car. “Good way to start the show!” Carey remarked, celebrating Dawn’s victory.

Dawn had previously reached the pricing game by successfully guessing the price of an air hockey table, which she also took home. Following her appearance, she shared her elation on Instagram, stating, “My hubby and I had the BEST time… even before I won!!”

Fans of the show expressed their admiration and excitement over Dawn’s victory on social media. A former contestant named Alexis commented, “As someone who won this game, it’s tough but doable! I love to see others win!!!!” Another fan acknowledged the difficulty of the game, noting that “This is definitely one of the 3 hardest games to play for a car. I’m glad to see her win the game. It’s been a while.”

Others chimed in, humorously suggesting that the game should be renamed to “That’s Too Hard,” with one Instagram user stating, “Soooo hard to win this game. I hollered when she won.”

Dawn also took to her own Instagram account to share her excitement, stating, “I can’t believe someone actually won ‘That’s Too Much!’ We salute you!!” Other fans echoed her sentiments, congratulating her on her impressive win. “Congratulations, and forever know that you performed a little miracle for us all to see by cracking that game. Big kudos!” wrote one user.

The Price Is Right aired weekdays at 11 a.m./10c on CBS, continuing to entertain fans with its unique games and surprise victories.