Disney Princess-Inspired Fragrance Collection Launches with Bath & Body Works

COLUMBUS, Ohio, Feb. 10, 2025 — Bath & Body Works is set to enchant fans with a new collaboration with the Walt Disney Company, launching a collection of fragrance products inspired by six beloved Disney Princess characters on February 16, 2025.

The collaboration marks the first time Bath & Body Works has developed a collection of this scale with Disney, featuring a total of 85 products, including fine fragrance mists, body washes, lotions, lip glosses, candles, and decorative accessories priced between $1.95 and $99.95. Early access will be granted to Bath & Body Works rewards program members on February 11 and 12.

Liz Shortreed, Disney Senior Vice President for Consumer Products, emphasized the creativity behind the fragrances. “Each fragrance was carefully crafted with each princess in mind and was designed to embody what those characters represent,” she stated. “Consumers can choose who they relate to the most.”

Betsy Schumacher, Chief Merchandising Officer at Bath & Body Works, revealed that the design team focused on capturing the essence of each princess. “We wanted to personify each princess and consider the environment she exists in. Our goal was to bring the scent of a scene into this world of princesses,” Schumacher said.

The six characters represented in the collection are Ariel, Belle, Cinderella, Jasmine, Moana, and Tiana, each with their own unique fragrance signature. For example, Cinderella’s collection features notes of gardenia petals, enchanting musk, and sapphire blue amber, reflecting her perseverance and kindness. Tiana’s fragrance includes delicate water lily, gilded amber, and shimmering bayou woods, capturing her ambition and determination.

“This is a special moment for Bath & Body Works customers and Disney fans alike,” said Maurice Cooper, Chief Customer Officer at Bath & Body Works. “Scent has the power to transform our thoughts and feelings, and we’re inviting customers to experience these beloved Disney characters like never before through the power of fragrance.”

The collection aims to deepen the engagement of Disney fans with the iconic characters. “It stands apart through the distinctive qualities of each princess, allowing fans to embrace their inner feelings connected with the stories of these characters,” Shortreed added.

Bath & Body Works has created a track record of innovative partnerships and aims to continue expanding its collaborations, which would potentially include additional Disney princesses in the future, depending on consumer response.

Fans are eager to see what scents await and are encouraged to mark their calendars, as the collection is anticipated to sell out quickly once launched.