Donatella Versace Steps Down as Artistic Director of Versace

MILANO, Italy – Donatella Versace will step down as the artistic director of Versace, as announced by Capri Holdings on March 13, 2025. Capri Holdings, which acquired the Gianni Versace brand in January 2019, also owns Michael Kors and Jimmy Choo.

Effective April 1, Dario Vitale will take over as Chief Creative Officer, while Donatella will serve as Global Chief Ambassador. In her new role, she will focus on philanthropic initiatives and continue to promote the Versace brand globally.

John D. Idol, Chairman and CEO of Capri Holdings, stated, “Today’s announcements are part of a carefully considered succession plan for Versace.” Vitale expressed his gratitude, saying, “It is a privilege to contribute to the future growth of Versace and its global impact through my vision, expertise, and dedication.”

Dario Vitale previously held the position of Design and Image Director at Miu Miu, a brand under Prada Group. His departure from Miu Miu occurred just weeks before his appointment at Versace, coinciding with notable sales growth for the brand. In 2023 alone, Miu Miu’s sales surged 58%, and increased 97% within the first nine months of 2024.

Vitale, known for his low profile, has not publicly shared extensive personal information. His Instagram account is sparse and serves primarily as a placeholder. However, industry insights reveal his knack for creating effortless fashion that resonates with younger generations while preserving the prestigious essence of the Versace legacy.

A candidate at the forefront of the fashion scene, he honed his skills among the esteemed ranks of Prada, where he learned from Miuccia Prada herself. His designs have been characterized by a blend of minimalism, irony, and creativity, which helped elevate the Miu Miu brand.

Now, as he prepares to lead Versace, he inherits a complex legacy from both Gianni Versace and Donatella, who has been a pivotal figure in establishing the brand’s celebrity connections and cultural relevance.

Notably, Donatella Versace has continued to serve as a fashion icon and brand ambassador, maintaining her influence over the brand. Her connection to various celebrities, including Dua Lipa and Lady Gaga, has kept Versace in the spotlight.

As this new chapter begins for Versace, many are eager to witness Vitale’s vision come to life and how he balances the brand’s storied heritage with modern trends. The potential acquisition of the brand by Prada Group is also on the horizon, as reports indicate negotiations are underway between Capri Holdings and Prada’s CEO Andrea Guerra.