Duchess of Sussex Thanks Team Ahead of Brand Launch

LOS ANGELES, April 1, 2025 — The Duchess of Sussex, Meghan Markle, is gearing up for the launch of her lifestyle brand, As Ever, set for tomorrow. In an Instagram post shared on Tuesday, Markle expressed her gratitude to the men in her creative team, dubbing them “the best partners” throughout her journey.

“Before our launch for @aseverofficial tomorrow, I can’t go to sleep without giving a huge thanks to the fellas who have been with me on every creative endeavor for over a decade,” Markle wrote, highlighting the support she has received. She tagged notable members of her team, including director and photographer Jake Rosenberg and makeup artist Daniel Martin.

In her post, Markle shared behind-the-scenes photos depicting her collaboration with Rosenberg and Martin, as well as Ryan Sax, founder of Made by Article. The images showed the group reviewing printed materials in a well-lit room, with Markle visibly smiling, demonstrating the team’s camaraderie.

“You have supported and believed in my creative vision since The Tig, and here we are all these years later creating magic in a different way,” Markle added in her heartfelt message. “Thank you for being the best partners through thick and thin. My heart feels so full.”

The launch of As Ever marks a significant milestone for Markle, who previously described the process of starting her brand as filled with challenges. “There are tons of twists and turns — even with the name. I was figuring it out in real time,” she told PEOPLE.

In anticipation of the launch, Markle has provided sneak peeks of the products, including a video montage shared on Instagram. The clips featured Markle in her California kitchen, playfully dancing while preparing dishes, and inspecting the packaging of As Ever products.

“From the start to the finish. What an adventure it’s been,” Markle wrote, hinting at the excitement surrounding the launch. “One more sleep! @aseverofficial.”