FanDuel Sports Network Considers Price Drop for Streaming Services

NEW YORK — In a rare move amid rising streaming costs, FanDuel Sports Network is considering lowering prices for its direct-to-consumer streaming services, currently priced at $19.99 per month. Main Street Sports Group CEO David Preschlack revealed the potential price drop during an interview with CNBC‘s Alex Sherman on Wednesday.

The service, which allows fans to watch local team broadcasts without a traditional pay TV subscription, may soon become more affordable. “We have the ability to go lower, and we’re going to test different price points, absolutely,” Preschlack told CNBC. He emphasized that geography will play a role in pricing, with potential variations based on a subscriber’s location within the service area.

FanDuel Sports Network, a rebranded entity of the former Diamond Sports Group, emerged from bankruptcy earlier this year. The company has been cautious in its financial approach, given the unpredictable nature of the streaming market. “The business of streaming local sports is still so new, it’s difficult to make confident projections on how many people might sign up for a given service,” Preschlack explained.

To attract subscribers, the network has already experimented with promotions, such as offering a free three-month subscription to FanDuel users who place a bet. However, the current $19.99 price point remains higher than many competing streaming services, which often provide extensive content libraries alongside live sports at lower costs.

Preschlack’s comments suggest a shift in strategy, acknowledging the need to align pricing with consumer expectations. “We have the ability, based on the capability we’ve built, that we own, to test all those price points, and we will,” he said.

The potential price drop comes as the company seeks to solidify its position in the competitive sports streaming market. FanDuel Sports Network’s partnership with FanDuel, a leading sports betting platform, has been a key part of its strategy to attract viewers and bettors alike.

As the streaming landscape continues to evolve, FanDuel Sports Network’s willingness to adapt its pricing model could set a precedent for other sports-focused services. For now, sports fans will have to wait and see how the company’s experiments with pricing unfold.