Fashion Meets Sports in New ‘Road to Unity’ Collection

Barcelona, Spain — The new capsule collection ‘Road to Unity’ is transforming the fashion scene by blending sports and urban style. Launching on April 29, 2025, the campaign features top ambassadors including FC Barcelona footballer Iñigo Martínez and successful singer Belén Aguilera.

This exciting line includes updated versions of the classic ‘Puma Palermo’ sneakers, which sport a retro style, and ‘Puma Speedcat’ shoes, drawing inspiration from motorsports. The collection also features urban football-inspired items such as Blokecore-style t-shirts, a dynamic tracksuit, and fashionable pieces like a plaid skirt and shorts.

Eye-catching African tribal prints and a vibrant color palette highlight the unique looks. Notably, red dominates the collection, a nod to its historical ties with the sports brand.

The collection is available at El Corte Inglés, attracting attention for its fusion of football and fashion. Enthusiasts are encouraged to view the campaign images in the gallery linked to the launch.

In a related event, professional surfer Aritz Aranburu visited Barcelona to collaborate with Seiko, showcasing the brand’s latest watch innovations. Aranburu expressed gratitude for Seiko’s support of his foundation, ‘Kind Surf,’ which helps children with various disabilities experience surfing.

“We were recently nominated for a Laureus Award, which placed us in the Top 6 of best NGOs,” he said. As he competes less, Aranburu now focuses on sharing his passion with the world. “The ocean has therapeutic powers,” he noted. “Surfing allows us to explore different cultures and meet new people.”

Founded in 1965, Seiko revolutionized watchmaking with the first Japanese diving watch and has since become a leader in safe and intuitive models, catering to divers of all levels.