Flying Tiger Copenhagen Partners with Plus-Plus for Creative Product Line Launch

In a groundbreaking partnership, Flying Tiger Copenhagen has announced its first-ever collaboration with the Danish toy brand, Plus-Plus. This initiative aims to introduce a series of playful, creative, and colorful experiences to customers across twenty-five international markets. The innovative collaboration is set to blend the creative realms of both brands, encouraging people of all ages to explore the possibilities of construction and design using Plus-Plus’s interlocking, puzzle-like pieces available in a myriad of colors.

Flying Tiger Copenhagen and Plus-Plus share a commitment to providing engaging, imaginative products. According to Darryl Nash, the Senior Vice President of Commercial Product and Design at Flying Tiger Copenhagen, “I am very excited about this new collaboration where we are able to bring a completely new creative concept to our customers. The Plus-Plus universe of educational and creative toys has great synergy with our customer base, and the new range of products is a perfect match with our ambition to enable more creative, educational and playful experiences for kids, adults and families.”

The collaboration will manifest in two distinct collections. The first is a Christmas campaign featuring festive items such as Christmas hearts and candy canes, while the second is the Above the Sky Universe, showcasing flying unicorns and dragons. These products aim to cater to a diverse age group, from young children developing fine motor skills to experienced creators seeking complex designs.

Gabriel Sturm, Commercial Director of Plus-Plus, expressed his enthusiasm about the partnership, stating, “Partnering with Flying Tiger Copenhagen feels like a natural fit for our brand, but also a big honor to collaborate with a renowned retailer that has this broad international reach. With this collaboration, we’re excited to see our products in many new markets, making this collaboration a true milestone in our company’s journey.”

The products, which are Danish-produced, adhere to the highest standards of product safety and quality control. They are phthalate-free, fully recyclable, and compliant with certified toy safety standards. The newly co-branded products will be available both online and in stores, beginning with two separate releases between weeks 40 and 42 of the current year.