Geelong Cats Unveil ‘The Scratch Project’ Clothing Line Designed by Shannon Neale

Geelong Football Club, in collaboration with Cotton On, has unveiled a new, exclusive clothing line named ‘The Scratch Project’ designed by Geelong forward Shannon Neale.

The Scratch Project draws inspiration from the successful Cats era between 2007 to 2011, a crucial period where Neale discovered his fervor for football, marking a pivotal point in his career.

Alongside the launch of ‘The Scratch Project,’ Geelong Cats will release a three-part content series documenting Neale’s year-long creative journey in bringing this bespoke clothing line to life. Fans can catch these episodes daily on the club’s social channels starting today.

To the delight of Cats enthusiasts, the range will be available for purchase this Thursday. Members will enjoy exclusive access to buy from 9.00am, with the full collection becoming available at 2.00pm.