Hailey Bieber Launches Rhode Peptide Lip Shape: A New Lip Contour Product

LOS ANGELES, Calif. — Hailey Bieber has officially launched her latest beauty innovation, the Rhode Peptide Lip Shape, a lip contour product designed to define, plump, and hydrate lips. The product, available starting January 30 at 12 p.m. EST, marks a new addition to her Rhode beauty line, which has already gained a cult following for its hydrating lip balm.

The Peptide Lip Shape is not a traditional lip liner but rather a lip contour that combines definition with hydration. The formula features peptides, the same key ingredient found in Rhode’s popular lip balm, to soften and moisturize lips over time. The product also includes a built-in silicone smudger for easy blending, making it a versatile tool for both subtle and bold lip looks.

Available in 11 shades, ranging from light pinks and mauves to dark ebony tones, the Peptide Lip Shape caters to a variety of skin tones and preferences. In promotional images, Bieber modeled the shade Press, a warm pink, while musician SZA showcased Balance, a caramel brown. Bieber has described Balance as her go-to daily contour shade.

“You don’t have to be too precise or precious with it,” Bieber said, emphasizing the product’s user-friendly design. “The beauty of this soft formula is that it’s easy to blend and build.” Users can overline their lips for added volume or follow their natural lip line for a more subtle effect. The product pairs well with Rhode’s lip balm for extra shine and hydration.

Priced at $24 per unit, the Peptide Lip Shape is expected to sell out quickly, following the trend of Rhode’s previous launches. For those looking to stock up, a bundle of four shades is available for $92. The product is available exclusively on Rhode’s website.

Rhode, founded by Bieber in 2022, has quickly become a standout in the beauty industry, known for its minimalist approach and focus on hydration. The brand’s debut product, the Peptide Lip Treatment, received widespread acclaim and sold out within hours of its initial release.

As beauty enthusiasts eagerly await the latest drop, Bieber continues to solidify her reputation as a trendsetter in the industry. With the Peptide Lip Shape, she aims to redefine lip contouring, offering a product that combines functionality with skincare benefits.