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Hello Kitty Collaborates with Osaka 2025 World Expo for Exclusive Merchandise Launch

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2 months ago

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The Japan Association for the 2025 World Exposition in Osaka, Japan, has joined forces with beloved character Hello Kitty and the renowned Sanrio brand to introduce a range of exclusive merchandise, aiming to generate excitement for the upcoming global event.

The newly launched products feature a combination of Hello Kitty, designated as a “special supporter” of the expo, and Myaku-Myaku, the official character of the World Expo, alongside other popular Sanrio characters.

Attendees at the launch event in Osaka had the opportunity to see both Hello Kitty and Myaku-Myaku mascots, further enhancing the festive atmosphere surrounding the merchandise debut.

Available items include T-shirts, keychains, ballpens, memo pads, and stickers, all showcasing the unique collaboration between Myaku-Myaku, Hello Kitty, and Sanrio characters. The products will be sold through the expo’s official online store, selected Expo stores, and various Sanrio outlets.

A second wave of exclusive merchandise resulting from this collaboration is set to be unveiled later in the fall, offering fans more exciting collectibles to commemorate the event.

Rachel Adams

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