Hello Kitty Collaborates with Osaka 2025 World Expo for Exclusive Merchandise Launch

The Japan Association for the 2025 World Exposition in Osaka, Japan, has joined forces with beloved character Hello Kitty and the renowned Sanrio brand to introduce a range of exclusive merchandise, aiming to generate excitement for the upcoming global event.

The newly launched products feature a combination of Hello Kitty, designated as a “special supporter” of the expo, and Myaku-Myaku, the official character of the World Expo, alongside other popular Sanrio characters.

Attendees at the launch event in Osaka had the opportunity to see both Hello Kitty and Myaku-Myaku mascots, further enhancing the festive atmosphere surrounding the merchandise debut.

Available items include T-shirts, keychains, ballpens, memo pads, and stickers, all showcasing the unique collaboration between Myaku-Myaku, Hello Kitty, and Sanrio characters. The products will be sold through the expo’s official online store, selected Expo stores, and various Sanrio outlets.

A second wave of exclusive merchandise resulting from this collaboration is set to be unveiled later in the fall, offering fans more exciting collectibles to commemorate the event.