Iga Swiatek Signs Historic Deal with Lancôme Amid Glamorous Campaign

PARIS, France — Iga Swiatek, the renowned WTA tennis star, has made headlines by signing an unprecedented sponsorship deal with global beauty brand Lancôme. The announcement came just days before her campaign photos were revealed, showcasing her in a chic pink outfit radiating joy. Swiatek, 23, is not only the first athlete to team up with Lancôme but also the first from Poland to represent the 90-year-old brand.

In her debut photoshoot, Swiatek is seen beaming with a bright smile and subtle blush on her cheeks, captivating fans upon release. This collaboration places her alongside major celebrities like Zendaya and Julia Roberts. Swiatek herself took to social media to share glimpses of her first experience with the brand, including photos of her in a bold black jumpsuit accented with striking red lipstick.

“She perfectly mirrors Lancôme’s expertise in the beauty world, and she is the voice of the young generation and an inspiration for all,” the company stated on Instagram, underscoring Swiatek’s resonance with its brand story. This partnership is viewed as advantageous for both the beauty company and the star athlete, who has worked diligently to achieve success in her sport.

Swiatek’s sponsorship portfolio is impressive, including endorsements from major names like Rolex, Lego, and Infosys. With $34 million in career prize money, she leads Forbes’ list of the highest-earning female athletes. Despite a recent unexpected loss at the Stuttgart Open, she is now gearing up for her next challenge in Madrid, where she is set to face off against Alexandra Eala on April 24.