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Jerry Jones Makes Emotional Cameo in Taylor Sheridan’s ‘Landman’

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Jerry Jones Landman Cameo Paramount Plus

Dallas Cowboys owner Jerry Jones surprised fans with an emotional cameo in the ninth episode of Taylor Sheridan‘s Paramount+ series “Landman,” which premiered on Jan. 5, 2025. The 82-year-old billionaire, who made his first million in the oil industry, delivered a heartfelt monologue about family and legacy, earning praise for his acting chops.

In the episode, Jones plays himself, visiting Jon Hamm‘s character, Monty Miller, in the hospital after Miller suffers a heart attack. Alongside Billy Bob Thornton‘s character, Tommy Norris, Jones reflects on the importance of working with his children, both in his oil ventures and with the Dallas Cowboys. “I thought I was doing it for them, but the one that got the most out of it was me,” Jones said, appearing to tear up during the scene.

Fans and critics alike lauded Jones’ performance, with many speculating that his dialogue was unscripted and drawn from his real-life experiences. “Landman,” co-created by Sheridan and based on the Texas Monthly podcast “Boomtown,” explores the high-stakes world of oil rigging in West Texas. The series stars Thornton, Hamm, and Demi Moore, and has been a standout addition to Paramount+’s lineup of Sheridan-produced shows.

Jones’ appearance marks his latest foray into acting. He has previously made cameos in shows like “Dallas Cowboys Cheerleaders: Making the Team” and “Entourage.” His performance in “Landman” resonated deeply, with viewers praising its authenticity and emotional depth.

The episode is part of the show’s first season, which premiered in November 2024. New episodes are released weekly on Paramount+, with the season finale set for Jan. 12, 2025. The streaming service recently raised its monthly subscription prices, with the Essential plan now costing $8 and the Showtime plan priced at $13.

Jones, whose net worth is estimated at $16.7 billion as of Jan. 7, 2025, has long been a prominent figure in both the sports and business worlds. His cameo in “Landman” highlights his enduring connection to the oil industry, where he first made his fortune, and his commitment to family, a theme central to his life and career.