Jordan Love, Ronika Stone Star in Experian’s New Financial Ad Campaign

Green Bay Packers quarterback Jordan Love and his fiancée, Ronika Stone, are teaming up in a new commercial for Experian, the data analytics and consumer credit reporting company. The ad, part of Experian’s “Tackling Life” campaign, highlights the company’s subscription cancellation feature and other financial tools aimed at helping consumers save time and money.

The playful ad, which debuted on social media this week, features the couple bantering about their daily routines and how Experian can help manage their finances. “Working with Ronika on this Experian commercial is almost as exciting as getting to marry her, even if she does take a long time to get ready on game day,” Love wrote on Instagram.

The campaign also includes All-Pro linebacker Fred Warner and his wife, Sydney, showcasing how Experian’s tools can fit into their busy lives. The ads aim to inspire Americans to tackle their finances in 2025, with a focus on saving money and managing subscriptions.

According to a recent Experian survey, 43% of respondents listed saving money as their top New Year’s financial resolution. The Experian app’s subscription cancellation feature allows users to track and cancel unwanted subscriptions, potentially saving consumers more than $200 per year. On average, consumers have about four subscriptions, totaling nearly $1,000 annually.

“As consumers reset their finances for the New Year, we wanted to showcase how Experian offers a range of resources in our membership, like our subscription cancellation service,” said Kevin Everhart, Chief Growth Officer of Experian Consumer Services. “Whether it is to help you budget, find the right loan, or get better rates on expenses like auto insurance, we have many free and paid premium tools all aimed at improving your financial health.”

The campaign, developed with Athletes First, kicked off during Netflix‘s Christmas Gameday live pro football double-header and will continue to air during major sporting events, including the College Football Playoffs and the NFL playoffs. Ads will also be broadcast on TV, CTV, and digital platforms, including YouTube, TikTok, Instagram, and Snapchat.

To access Experian’s subscription cancellation feature and other tools, consumers can download the Experian app or visit the company’s website.